Yesterday, Santa Monica-based Video & Audio Center opened the doors to its Southern California showroom to consumers, press and industry executives for the launch of LG’s first 55-Inch and 65-Inch 4K Ultra HD TVs. The launch event acted as the worldwide introduction and first sale opportunity for consumers to experience or purchase the new flat panel displays that tout full-array backlit LED display technology that delivers unmatched picture performance.
LG’s new 55-inch ($5,999) and 65-inch ($7,999) LG LA9700 Series 4K Ultra HD TVs promise to immerse viewers in the most realistic TV experience to date; bringing the finest 4K Ultra HD video performance to a more room-friendly display size and at more affordable price point. With greater than four times the resolution of full high-definition video performance, the two 4K Ultra HD TVs incorporate LG’s NANO technology, displaying more than 8 million pixels afforded by the TVs’ 3840 x 2160 picture resolution and resulting in stunning life-like natural detail, rich color and contrast.
LG’s powerful Tru-Ultra HD engine gives consumers a spectacular Ultra HD entertainment experience by employing a proprietary four-step “up-conversion” process to enhance the detail of current HD and SD content. In addition to unparalleled picture performance, the new LG Ultra HD TVs sport a distinctive industrial design with a slim bezel screen for edge-to-edge images and a 4.1 channel, 50-watt sound system that includes the unique LG “sliding speaker,” a motorized soundbar that magically appears below the screen.
The award-winning Video & Audio Center has been introducing new technologies to its clients for more than 32 years. “We are honored that our showroom has been selected as the launch venue for these incredible new LG 4K Ultra HDTVs and marks another first for us and LG. We expect that attendees will be blown away at the stunning realism of the TVs 4K performance capabilities and will continue to be very popular with our clients,” remarked Joseph Akhtarzad, co-owner of Video & Audio Center.
Video & Audio Center proudly welcomed consumers, LG factory executives, engineers and CE industry representatives at its showroom, located at 1426 Wilshire Blvd. (near 15th Street & Wilshire Blvd.) on Thursday, July 11, 2013 from 5:00 to 8:00 p.m. A press conference with a special LG factory presentation was held from 5:00-5:30 p.m. and the LG LA9700 displays went on sale immediately following it. Attendees were treated to cocktails and hors d’oeuvres while learning about and discussing current HDTV market trends, the future of smart television displays and what these more affordable models will mean for the Southern California economy. In addition, all attendees were eligible to enter to win a LG 55-inch LED HDTV.