Seth Rogen and Paul Rudd try to impress a rep for Samsung in this leaked 2-minute spot set to air during tonight’s Super Bowl – the catch, the advertisement sets to please consumers by not only poking fun at itself but also at other advertisers who try to score big during big game.
The ad begins with Rogen and Rudd meeting up after being separately called in for a meeting to pitch ideas to Samsung. Both are surprised that the other was called in to be “The next big thing.”
With ego’s to protect, Rogen and Rudd take playful jabs at one another:
“Maybe in 1998 you were the next big thing,” Rogen teases Rudd. “Wow, I’ve never seen you this excited about something that isn’t food” Rudd counters. “Are you sure you’re not here to see a guy named ‘Sam Sung’?”
The two actors then pitch a Samsung rep (Mr. Show’s Bob Odenkirk) on ideas that sound strikingly familiar, like talking babies (E*Trade), crowdsourcing (Doritos), sending a fan into space (Axe) and Asian rappers (Wonderful Pistachios).
The ad ends on with LeBron James making a cameo on a tablet. “You get LeBron James and you’ve got the next big thing,” says Rudd. “You don’t even need anybody else.” Odenkirk then has an epiphany: “No, no we don’t need anyone else.”
The Super Bowl is famous for generating some of the most entertaining and consumer-pleasing commercials of the calendar year – from highly anticipated celebrity endorsements to new technology announcements, this year’s Super Bowl spots are sure to rival those of years past. What brands are you looking forward to hearing from this Super Bowl Sunday?