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Sony Offers "4K Ultra HD Delivery Solution" to 4K TV Buyers

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With the development of 4K we’ve seen entertainment as we know it, evolving right before our eyes.

Recently, the CEA (Consumer Electronics Association) formally established the 4K standard, while also granting it a catchy new name, UHD or Ultra High Definition. UHD is based around the new mega pixel resolution of 3840 x 2160, four times the number of pixels than 1080p.

As exciting as this is to the entertainment experience, there are still hurdles that need to be addressed – specifically those that result in consumer objections – price and lack of available content.

When it comes to price, there’s little to no arguing there, you’re paying for the technology, craftsmanship and ability to have the ultimate high-definition media experience in your own home. In terms of content however, Sony is ramping up its efforts to get content to consumers who heavily invested in their new XBR-84X900.

Earlier this week, Sony spokesperson, Ray Hartjen, blogged about Sony’s new content-driven initiatives:

In the next couple of weeks, the XBR-84X900 television will ship to customers who placed pre-orders since the product introduction in September. As an extra bonus, included free with the purchase will be the world’s first 4K Ultra HD delivery solution, complete with pre-loaded, native 4K entertainment. Not some goofy 4K content shot as a demo. I’m talking full length feature Hollywood productions, and available exclusively to purchasers of Sony’s 84” 4K Ultra HD TV.

Although relevant 4K content is still sparse, Sony strongly believes that quantity is far from a deal breaker. Hartjen even goes on to note that 4K Ultra HD broadcasts may be minimal currently, but Fox Sports employs a Sony 4K F65 Cinealta camera at one NFL game each week – and the difference in quality is undeniable.

The ultra-high-resolution footage allows broadcasters and commentators to amp up the action, allowing for extremely tight, detailed shots:

When the network enlarges the video to get an up close look at say a receiver tiptoeing a sideline, the video naturally loses resolution, common to enlarging any photo or video. But, with 4 times the resolution of Full HD, 4K has more than enough resolution to spare, and losing half still provides the best picture possible.

Hartjen also reassured readers that Sony would never “leave our 4K Ultra HD TV customers hanging,” adding that the manufacturer also makes 4K professional cameras for production studios and that Sony Pictures Entertainment (SPE) specifically cranks out quality 4K production on a daily basis.

Sony has also said that as a company, its working hard to remaster classic films, further fueling its dedication to providing relevant 4K content to its consumers. Additionally, some new TV shows are already being shot in 4K as a way to help “future-proof” the content for syndication. “to kind of future-proof those products for syndication – both “The New Normal” and “Made in Jersey” fall under that category.

Meanwhile, Sony is actively training filmmakers on how to shoot and process films in 4K, just as the company did with 3D.

Overall, their commitment is clear as the entertainment leader promises to bring more variety to consumers and strengthen the availability of 4K content – all of which will open the door to some a truly mind blowing, high-definition media experience.

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